A distinctly modern sweet shop, SugarSin opens later this year in London.
Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.
& Smith elsewhere on Identity Designed: Shrewsbury, Wild Lime Bar & Kitchen.
Comments
(in my opinion) Too trendy, slab serifs are out. It looks like a retro stop motion video, I would push that further, create the video and make the visuals(biz cards, cup/box wraps, even the logo) the clips. Make it all holograms, everything, now that would be something to look at.
I do like the store front that puts a colorful accent on classical front, the name, and the clever logo. Everything else invokes a retro feeling that I feel is neither relevant nor long lasting. The interior and shelfs are quite bland to support the brand.
Personally, I think it’s a great use of Archer. I think it fits the eclectic design well. It keeps the playful-but-grounded feeling of the look. Loving the identity overall. I think this is a case where people take it a little too seriously – it’s a candy shop. The look can change but still revolve around the logo.
I also don’t see anything wrong with the fun and playful retro feel. It’s a candy shop after all and one of their main demographics is children. Also, saying a specific type style is out or is too trendy is looking at typography in the wrong way. You should pick typography based on what’s appropriate for the product and/or service not what’s in or what’s not. I also really love that S swirl mark. Has a nice organic feel about it. I’m not a big fan of the sporadic black and white imagery throughout the identity. Just think it could have been executed better. The pink interior of the cup is a nice touch though.
I think the retro, playfulness is apt. It has a feel of nostalgia for the big kids while still been playful enough for the little one’s imaginations. I’m not a huge fan of the typeface used here and I don’t think it’s trendy either.
as an interesting comparison in styles… enjoy.
http://designtaxi.com/news/352359/In-Melbourne-A-Dreamy-Candy-Store/
This definitely appeals to a diverse audience. It’s fun and visually intriguing. Great design solution!