Contributed by Sydney-based Collider.
In collaboration with Interbrand Sydney and Sydney Opera House (SOH), we were engaged to extend a renewed visual language into a comprehensive motion system to be used across all of SOH’s digital platforms and channels. The motion elements drew on the sculptural direction of the hero brand system and many of Jørn Utzon’s forms and methods.
From eight primary ‘moving sculptures’, over 30 animated sequences were created for the in-house team at SOH to use across all future motion outcomes. Additionally, a complete motion guideline was created including supers, transitions, straps and bugs. The main SOH ID sequence was also revisited in two colourways and three durations to replace the original shells reveal motion ident.
See more motion identity work on the Collider website.