Contributed by Karen Leung of London-based venturethree.
The launch of a new phase for TransferWise, the peer-to-peer money transfer service.
In a world where every day we’re overcharged and underserved by greedy banks and businesses, TransferWise is ripping up the rulebook and introducing a fairer, smarter way to send money abroad. They call it ‘money without borders’.
The brand launch marks a shift from start-up to grown up for the three year-old business that recently received a $25 million investment and public endorsement from Sir Richard Branson.
The new brand idea is encapsulated by the ‘fast flag’ symbol, representing this new borderless world for money. It signals the revolutionary spirit and speed of the TransferWise service, as well as its growing global profile.
The bold, new brand identity stands out in a conservative industry, with fresh vibrant colours, and straight-talking messaging from venturethree.
“With new products and ideas in the pipeline, we’re in a good position to challenge the banks for the mainstream customer. Thanks to venturethree’s work, we now have an engaging, more relevant and distinctive brand to grow with us and reach wider audiences too.”
— TAAVET HINRIKUS, CO-FOUNDER, TRANSFERWISE