Contributed by Josie Price of London-based ico design.
ico has created the brand identity and led the development of the online presence for ubyu, a venture into the expanding market of self-publishing.
Recently, the world has become excited about the potential of self-publishing. ubyu is the latest web-based facility for anyone wishing to create their own high quality bespoke books. The key points of difference offered by this new proposition are a distinct enhancement in print and production quality, and a greater variety of design and finishing options.
Primarily aimed at image makers and creatives, the ubyu brand strategy focuses around this all-important elevation in quality. The simple name and identity, along with the tone-of-voice, presents a refined and professional brand.
Why ubyu? The name derives from the idea “books designed by you, for you.”
Other names that were considered: indelible, selfex (a play on ‘self-expression’), inkalink, inpictu (in situ — picture), buy the book, bookish, byyou.
Visually we find a calmness that suggests sophistication and promotes confidence in the service. The brand imagery has been supplied by John Ross. His inspiring abstract photography of beautifully-bound books highlights the traditional production features that include coloured headbands, silk marker ribbons, foiling and debossing.
The website is the work of a collaboration between the designers and programmers at ico and the back-end developers at on-IDLE. The goal was to reflect the brand’s values by creating a site that belies its comprehensive functionality and complex e-commerce aspects. Carefully considered architecture and an instinctively intelligible interface make for a professional and seamless user experience.