Contributed by Andy Russell, head of design at Dorset-based Salad Creative.
With an existing business specialising in anti-graffiti and urban maintenance services, this client came to us for ideas to help launch a new ‘wall wrapping’ product that can be applied to almost any surface. From the outset, we wanted to create a name and brand language that was indicative of the product itself together with the environment it was designed to be used in.
After careful consideration and exstensive research (and wrap-based names), it was decided that Wallspace® ticked all the boxes. The name was flexible enough that we could couple the suffix ‘space’ with a variety of key adjectives to describe both the product and the service offering.
The isometric grid based logo and pattern allowed us to demonstrate the potentially colourful and versatile nature of the material and gave us the perfect medium through which to communicate brand messages and personality.
Salad elsewhere on Identity Designed: Kingsway Energy.