Identity Designed is a showcase of brand identity projects from around the world.

Wats Bar

Contributed by Macedonia-based Miki Stefanoski, in collaboration with Anastazija Manasievska.

wearetheshit identity design

Wats is a small, but warm, lounge bar and nightclub located at the top of a shopping centre in Belgrade. It’s a 150 square metre space where you can relax and enjoy the beautiful panorama of Belgrade’s bridges and riverbanks, or chill with magical sunsets and drink cocktails in the intimacy of good people and music.

Using only black and mint, we developed the full brand identity, logo, promo materials, templates and merchandise that would establish a catchy but strong and flexible look that is easy to build upon at every future event.

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

wearetheshit identity design

Year: 2014
Country: Serbia

View more identity work on mikistefanoski.com. Follow Miki on Twitter.

6 appreciated remarks about “Wats Bar”

  1. Seriously? Someone has developed and trademarked a pile of shit logo…

  2. This satirical take on brand strategy also has a shit logo:
    http://www.minddesign.co.uk/show.php?id=483

  3. I find it somehow delightful.

  4. Haha. I like branding by mind design better – thanks Ben. This one suffers for me from an inherent contradiction: WATS pretends to live the wild and rebellious life but it needs tote bags and coffee-to-go cups with logos which spell nine-to-five job and minivan?

  5. Its very childish, both in concept and execution… although maybe thats the point? The colour scheme is great, and it makes for kick-ass button badges. This isn’t really doing it for me though.

  6. Saw this pop up in the newsletter and feel relieved that the general consensus on here is in line with my own reaction. The cushion for me is a particular low point, could that be the least motivating statement of wild, young clubbers? Thoroughly enjoyed Mind’s piece though!

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