Contributed by Russell Holmes of London-based ico.
Wenford Dries is a destination designed for escape, born of a passion to create the ultimate refuge from city life on the site of a former clay drying factory in North Cornwall. Comprising expansive loft-style homes, artist studios, allotments and wild gardens in a location of outstanding beauty, Wenford Dries will be a unique idyll.
The brief was to communicate the vision and evoke a sense of place to investors and off-plan buyers. The theme of ‘A place for all seasons’ underpinned the curation of content resulting in a suite of collateral that included an informative architects pack and an emotive lifestyle magazine. Together they showcased the ambition of the architecture, interior design and the stunning diversity of the North Cornish landscape with a collection of photographs by artist Harry Cory-Wright.
Cairn recycled grey board with blind debossed logo on cover
(combination of papers from G . F Smith)
A3 sheets: Zen pure white
A5 portrait: Real grey colorplan
A5 landscape: Natural colorplan
A sans serif was cut containing sheared ascenders and descenders echoing the shadows of debossed concrete whilst also taking cues from the angled levels of the building.
Short cover: G . F Smith; granular embossed real grey colorplan with white screen printing
Inner pages: Omnia from Fenner
8 page insert: Munken; pure rough cream