Identity Designed is a showcase of brand identity projects from around the world.

Zeichen & Wunder

Contributed by Anna Schroth for Munich-based Zeichen & Wunder.

Zeichen & Wunder brand identity

The entire print communication, website and agency offices for brand and design agency Zeichen & Wunder have been completely redesigned. The slogan “Trust Your Senses” is the consistent element appearing on office equipment, in presentations, and as a light installation at the agency.

Zeichen & Wunder brand identity
Traue Deinen Sinnen (Trust Your Senses)

While this one wall in the agency sounds playful, it is meant seriously. “This request is intended to speak not only to employees but also to customers,” explains Irmard Hesse, managing partner of Zeichen & Wunder. “It is the accuracy and sensibility of our approach, which is visible in everything we do, distinguishing us from other agencies.”

In addition, the striking orange colour which has been adapted since 1995 is still playing an important role. It has always conveyed the same thing: intensity and substance, but also sensual quality – one of Zeichen & Wunder’s core characteristics. Visible at the cardboard and paper edge the effect of this bright colour is subtle but won’t be overlooked – whether on a full desk or in the middle of other documents.

In the selection of material and production, the agency is always true to its principle: Discover the exceptional and make it tangible – which is to be felt in every single medium. This is why the new office equipment has been very elaborately produced.

The business cards are a real “board” with the fingers running over embossed printing on both sides. Plain and black on the one hand, the unusually coloured edge and the extraordinary feel on the other.

Zeichen & Wunder brand identity

Zeichen & Wunder brand identity

Zeichen & Wunder brand identity

Zeichen & Wunder brand identity

Zeichen & Wunder brand identity

Zeichen & Wunder brand identity

Zeichen & Wunder brand identity

Zeichen & Wunder brand identity

Zeichen & Wunder brand identity

Visit the Zeichen & Wunder website.

4 appreciated remarks about “Zeichen & Wunder”

  1. I love style and empty white spaces.

  2. Great style, all the materials are really sharp and interesting. I feel the website falls a little short though. Doesn’t really capture that special quality of the neon print materials.

  3. Strong and clean. The copy feels a little bloated, though: “Echte Substanz” and “ganzheitliche[s] Markenerlebnis” (from the website) are trying too hard for my taste and doesn’t fit the otherwise clean style.

  4. I like the cards, I like the colours, I like the minimalism and that office looks nice.

    Like Michael, I find the website to be a bit of a letdown. I would have expected a better use of space and I would have personally chosen a bold red background rather than that gradient.

    I’m not a fan of the neon sign.

What do you think?

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