Alon Shabo continually pushes the boundaries of traditional pastry-making. Through experimentation with new flavour combinations and techniques, he creates desserts that are both delicious and visually stunning.

With his commitment to innovation and quality, Shabo’s work stands out in the Tel Aviv pastry scene, using the techniques of repetition, organisation, and coloured graphics. He views dessert as a work that combines design and craftsmanship, much like a garment crafted in haute couture. The compositions within the brand identity are consistent with Shabo’s product, creating a cohesive and recognisable brand.

Shabo’s visual identity is also shaped by his dedication to providing an exceptional customer experience. From the moment a customer enters his pastry shop, they are transported into a world of elegance and sophistication.

The packaging design, as well as the shop’s interior, are carefully curated to create a unique and memorable customer experience, driven by colour and shape.

Hagar Erez (brand identity and design)
Hagar Erez, Gal Brin (design team)
Dan Perez (photographer)

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