Contributed by Kit Cheuk of Hong Kong-based not available.
What a baby needs is a mother’s loving care. Baby Best is a new brand in the UK providing products with engagement of sense and positive emotions, enhancing the love between mother and baby. The whole identity is based on a colourful and lively castle built with irregular planes. The castle represents a sense of safeness and protection that lives up to Baby Best’s pure, caring and gentle promise.
Initially, we tried a lot of options that used a baby as a key element. But we found there are too many baby logos in the existing market. So we finally gave up this approach. We thought about what a baby needs, and we believe a dream home is the most important thing for any baby. But what kind of home does a baby dream of? In answering the question we developed an idea that the dream home is a colourful castle.
From our market research, there are not that many castle logos specifically within the child market, so we saw this as a good chance to build a unique identity with the castle graphic. We developed a set of small homes then built up a baby kingdom whereby all homes are linked together. We topped it off by utilising lively and colourful tones similar to those in a fairy tale.
View more design projects in the not available portfolio on Behance (self-hosted site to launch in June).