Based in London, and awarded three Royal Warrants, Benney has been providing custom pieces for Royal Family members for decades.
Benney made the switch from private commission to public consumption, and we signified this change with a rebrand and retelling of their powerful story. We created a new identity, packaging, digital presence, imagery and look books. Each new design element is held to the same standards as the jewellery that Benney has been producing for more than half a century.
The symbol has been slightly modified from the original Benney mark, which is an abstraction and abbreviation for Gerald Benney. We made slight adjustments, then completed the update by pairing it with Calibre and contemporary typesetting. Garamond Premier Pro is the accompanying typeface used in collateral.
Collaboration: Tilford Brothers
Photography: Christian Weber
Website development: Camp Quiet
Service: advertising, branding, creative direction, event design, interactive, packaging, print, user experience, website design
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