Founded by Karin and Mathias in 2009, Berg & Berg asked us to develop a full visual identity, including stationery, packaging and web shop. With a strive to create products of the highest quality possible, their goal is that every product will become a trusted friend in your wardrobe: loved, cared for and enjoyed for many years to come.
It was important to bring a sense of authenticity to the brand, although Berg & Berg is a new and contemporary brand without the rich heritage that competing brands often have. A simple and modern logo symbol is paired with typography set in Johnston Underground — a classic and british typography that hints about heritage and tailoring without being too outspoken.
As the main font, we fell on the contemporary, yet classic Reader from Colophon Foundry. The quirky imperfect details in the lettering underlines the handmade feeling of the identity perfectly. So does the supporting font — the monospaced Pica 10 Pitch. Additional identity elements include several forms for stitches and a pattern showing some stiching techniques.
Our work included business cards, hangtags, compliment slip, stickers, web shop and advice on packing the products.
All the printed matter is printed on one piece of paper, and then chopped up in odd places. Stamps, personal delivery notes and signatures bring the feeling of personal service.
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Comments
I really love the brand theme here in the collateral, the photos and so on, but you know, I’d love it so much better if their logo design did not have the graphical icon above it.
Not because I hate graphics and I’m a minimalist purist. Anyone who looks at my portfolio will know that I ADORE graphics.
I feel as though it’s offering nothing at all. I feel that they wanted to differentiate from other similar companies (who have typographic only logos) and so branded using this graphic icon above their typography.
BUT it feels like they didn’t fully commit to said icon … so it’s bland and falls flat. I feel a lack of commitment to having a graphical logo.
The identity looks great, i really love the vintage style added to it, but it is confusingly similar with Grain & Gram. I don’t know which one was the first, but they sure look alike.
http://grainandgram.com/
Oh goodness yes, far too similar :O