Identity Designed is not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business. The book will give you an in-depth look at one of the most interesting visual identity projects from each contributing design firm, focusing on workflow aspects from pricing and invoicing to generating ideas and reaching consensus on the strongest direction.

Pre-order from,,, Waterstones, Barnes & Noble, Quarto / Rockport.


The following studios share key insights into how they work with clients.

Base (Brussels, New York, Geneva)
Baxter and Bailey (Brighton)
Bedow (Stockholm)
Believe in (Exeter, Mono)
Fedoriv (Kiev)
Foreign Policy (Singapore)
Freytag Anderson (Glasgow)
ico Design (London)
Jack Renwick (London)
Koto (London)
Lantern (London)
Lundgren+Lindqvist (Gothenburg)
OCD (New York)
Pharus (Sao Paulo)
Rice Creative (Ho Chi Minh City)
Robot Food (Leeds)
Together (London)
Underline (Toronto)

Identity Designed sample spreads
Sample spreads, clockwise from top-left: Lantern, Foreign Policy, Base, OCD.

Case study topics

Featured projects will be split 50/50 between project imagery and insightful reading around the following topics.

Hardcover: 240 pages
Publisher: Rockport (January 1, 2019)
Language: English
ISBN-10: 1631595946
ISBN-13: 978-1631595943

Barnes & Noble
Quarto / Rockport