Contributed by Barcelona-based graphic designer Alex Dalmau.
Deskidea is an office supplies e-commerce business with one main aim: to get a major sense of simplicity from the very first purchase from their website until the receipt of the material in your office.
The brand identity was designed to boost this simplicity value and the graphic solution came from the name itself, Deskidea. The idea was to convey its value using basic office objects, with the pencil taking lead role.
The different corporate applications are based on the pencil as a symbol, operating by itself or embedded within the identity.
More identity work on Alex Dalmau’s website.