In May 2013, Inteligência Marketing created the brand identity for IBRA, a new civil society institute established in Itajai (Brazil). IBRA aims to raise awareness of the present and future population in relation to the environment, as well as encouraging the preservation and dissemination of Brazilian culture.
The toucan is a typical Brazilian bird that is known for its beak, its indescribable beauty, and its vibrant colors that match the joy of Brazilian people and reinforce the diversity of nature. Named Tulio, the mascot demonstrates the sympathy of the organisation, but because it is an endangered animal, it also represents the mission of the entity and involvement towards nature.
The toucan idea wasn’t initially approved by the client, so Manoel created another two options.
But when the toucan design was posted on Behance it received a lot of comments and interest from the media, so the client reconsidered the option and now everyone is in love with it.
Three months were devoted to the idealisation of the identity. Everything started from the in-depth knowledge about the institute. The site visit and information exchange with those responsible for the program was essential.
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