Contributed by Stein H. Haugen of Oslo-based Heydays.
ITI is a pioneer in automation technology, solving everyday challenges in all parts of life. With a clear strategic focus, ITI is making better life-quality everywhere — in private life, corporate buildings, public space and healthcare. The brand communication Heydays developed for ITI is built upon the business idea itself. Making everyday tasks easier for everyone, ITI’s visual program is summarized in the slogan “Room for life.”
The logo can be seen as just a flat artwork, but can also be seen as a cube felt with colors. The multicolored supporting graphic illustrates the logo folded out, and comes in a number of different versions. This communicates both the adaptability of the system, and life taking different directions. Appearing different on every surface, the visual expression is a representation of life, freedom and possibilities. The color palette is optimistic and brings energy to the brand. Heydays established their core values and developed a full visual identity program and slogan.