Contributed by Claire Saccoccini of San Francisco-based Noise 13.
To keep pace with the growing demand for their products, Living Greens Juices was in desperate need of a stronger brand identity.
We began with a complete redesign of the logo, replacing their previous leaf icon with one that’s more in-tune with their products and unique within their industry. With juice names such as Zeus Juice and Immune Rocket, and the fun personality of the owners, we knew a friendly and approachable design style would best suit the company philosophy.
We applied a cohesive aesthetic to marketing collateral and bottle graphics, but the tour de force was a complete overhaul of their website. The new design and e-commerce platform uses a sophisticated, user-friendly interface, plus product updates and order tracking are now far more streamlined.
In October 2013 Living Greens opened their first brick and mortar shop in downtown San Francisco featuring their cold pressed juices but also a cutting-edge selection of light bites to go with it. Our team has been working on store signage, staff clothing, merchandising, menus, bags and windows display.
Client: Living Greens / Michelle Hall and Bryan Janeway
Marketing & digital consulting: Sarah Glicken / Develop
Branding, design, and website: Noise 13
Creative director: Dava Guthmiller
Designer: Christine Lee
Producer: Ashley Kasten, Claire Saccoccini
Development: Cameron Renfro / Memaddog
Photography: Katie Newburn
Location: San Francisco, CA
Noise 13 elsewhere on Identity Designed: Saison.
View more identity work on the Noise 13 website. Follow the team on Twitter.
Such a good job. Love it!
I love everything about this.
The minimalist approach actually makes the brand feel effortlessly “organic.”
I think this identity is spot on and I particularly like the colour scheme. Using such a strong brown could be tricky but they’ve complemented it with fresher colours to give it an earthy, contemporary feel. The packaging is great – let the juice inside do the talking! The only thing I’m not sure of is the typeface selections and I’d like to know more behind the reasoning. If it was me I think I would have chosen one rounded typeface which had condensed versions in the family rather than three separate ones.