Petbarn has been delivering expert pet care in Australia for nearly twenty years and they know the importance of delivering the best for our pets. The rise of convenience supermarkets that now offer a diverse range of pet products was beginning to impact their business. Petbarn needed to deliver a differentiated brand experience to elevate the company above and beyond the cold, corporate, and value-driven face of the competition. We needed to remind consumers why they, and their pets, love Petbarn.

Petbarn identity

Inspired by the weird and wonderful personalities of the pets we care so much about, we helped transform Petbarn’s identity into a living, breathing, tail-wagging brand. We worked with Australian illustrator/animator, Marco Palmieri, to create the family of furry, feathered, and scaly friends who make up the new identity and reflect a business shift from utility to love and care.

Petbarn identity

The new brand launched in February 2019 and has been rolled out across the website and social media channels. Petbarn have launched a campaign to name each of the pets in the family which has had high levels of engagement.

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

Petbarn identity

More from Landor and Marco Palmieri.

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April 29, 2019

Comments

The similarity is striking indeed… (as far as I’m concerned it’s a copy!) I wonder what Landor can say about this. David, what do you think? Wouldn’t it be better to display the Evidently identity instead of Petbarn?

Absolutely love this, so thank you for sharing.

A few years back I had a more experienced designer mention to me that you can’t just design a logo, and that you need to show the client how to use it too… this is a great example of why that’s the case. Love the applications, and fun animations too. It’s superb!

Does anyone know where can I make such animation? I’ve just started learning animation but in After Effects, and I don’t even know if it’s possible do like that in Ae.

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