Petbarn has been delivering expert pet care in Australia for nearly twenty years and they know the importance of delivering the best for our pets. The rise of convenience supermarkets that now offer a diverse range of pet products was beginning to impact their business. Petbarn needed to deliver a differentiated brand experience to elevate the company above and beyond the cold, corporate, and value-driven face of the competition. We needed to remind consumers why they, and their pets, love Petbarn.
Inspired by the weird and wonderful personalities of the pets we care so much about, we helped transform Petbarn’s identity into a living, breathing, tail-wagging brand. We worked with Australian illustrator/animator, Marco Palmieri, to create the family of furry, feathered, and scaly friends who make up the new identity and reflect a business shift from utility to love and care.
The new brand launched in February 2019 and has been rolled out across the website and social media channels. Petbarn have launched a campaign to name each of the pets in the family which has had high levels of engagement.