Contributed by Laura Caughey of London-based Turquoise Branding.
UK Broadband is the UK’s largest commercial holder of national radio spectrum suitable for 4G mobile services and fixed wireless solutions. They provide wireless data capacity, equipment, services and solutions to the telecoms industry, service providers, channel partners and the public sector.
They have created a brand new mobile broadband network that provides fibre-fast wireless 4G broadband to the consumers and businesses that live and work in central London. We were brought on board to name, position and design the new brand identity.
Many broadband providers talk about speed, so we chose to focus on the activities that high-volume data users — Productive People — need high-speed connections for on a daily basis.
“The identity sidesteps the emphasis on speed that other broadband providers focus on and instead throws a spotlight on the daily needs of high-volume data users in the capital — characterised by the colourful ‘London’s Productive People’ seen throughout the visual identity.”
— GARETH MAPP, CREATIVE DIRECTOR
The design includes a broad range of component illustrations, enabling it to stretch across all media and marketing touchpoints and communicate the many ways in which Relish empowers Productive People.
The identity has been applied to packaging, campaign work and even pizza delivery-style bikes which will deliver the modem to buyers.
We created a short video (below) to showcase the brand and to show how the animated characters interact and move.
We also created a film for the Relish brand launch event.