Sadhana identity design

Sadhana (Sanskrit साधना) means personal and individual spiritual practice. It’s whatever you do consistently to clear your consciousness in order to relate to the infinity within. It includes several traditions, such as Hindu, Sikh, Buddhist and Muslim, that are followed in order to achieve various spiritual or ritual objectives.

The client, Sadhana Yoga Fribourg, is run by a dear friend of mine who asked me to come up with an identity that would capture the meaning of Sadhana. She wanted imagery that would translate the idea of a personal, spiritual, sacred space, as well the yoga practice itself. It needed to be visually clean and simple, yet elegant and refined.

Sadhana identity design

The symbol was designed from a combination of brackets that represent something being set apart, in this case setting aside the time and space for the Sadhana practice. By setting the brackets in pairs and repeating them in different orientations, the symbol represents the idea of Sadhana as a parallel place, accessed through yoga and meditation.

The ligature was a purely aesthetic choice of combining both letters.

Sadhana identity design

The project involved art direction, graphic design, web design, and photography.

Sadhana identity design

Sadhana identity design

Sadhana identity design

Sadhana identity design

Sadhana identity design

Sadhana identity design

Sadhana identity design

Sadhana identity design

The project took about three months to complete, working on it for a few hours each week (my friend was in Europe while I was in Australia, so the back and forth was 11 hours apart).

Sadhana identity design

More from G’day Byron Bay.

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April 23, 2014

Comments

Part of me thinks the ‘Sadhana’ D and H characters being fused looks a bit unpleasing… On the other hand… it did make me look twice… and more times after that. Which also is a very good thing… it makes it sticky… I find it difficult to lay a finger on it :)
I love the photography and colors also by the way*

Love your design process and the photography!
I have friends that live in Mullumbimby and travel around there a lot.
All these photos are so recognizable to me, haha.

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