Social Traders identity design

Social Traders is an independent company working in collaboration with the Australian government to facilitate support between business and community groups. Fabio Ongarato Design’s (FOD’s) role was to determine a new identity and visual language across all collateral supports that could exemplify their significant uniting role. The corporate profile was created, depicting Social Traders and outlining its strategic goals, current initiatives and future priorities, in a visually dynamic way.

Social Traders identity design

Social Traders identity design

In creating the identity, FOD devised a ribboning motif that through its folds, turns, and continuation created a visual motif for both the journey and the challenge. The motif is featured throughout the profile from the cover through to the thin show-through pages that are french-folded to the back cover — a complete endless continuum.

Social Traders identity design

Social Traders identity design

Social Traders identity design

Social Traders identity design

Social Traders identity design

Fabio Ongarato elsewhere on Identity Designed: ACCA and K.P.D.O.

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March 28, 2011

Comments

Love the French fold idea. Great way to further extend and reinforce the visual identity. Some brand guardians don’t always like this kind of thing but I say why not! It’s print. It’s a three-dimensional medium. Use it!

@philarmstrongcr

This is honestly one of my favorites you featured David! I love the linking ribbon, it really shows the connection between the business and community groups. I really love the French fold! I did a Frank Lloyd Wright brochure utilizing the French fold, and they always turn out so elegant. Great work!

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