Sparaw is a well-known brand in Buenos Aires that sells cold-pressed juices and vegan food. They really care about nourishment and about taking care of the planet, using 100% organic food from their orchard, and environmentally-friendly packaging.
We had the challenge of redesigning the entire brand and helping to setup their store in Recoleta. It was necessary to communicate the “organic” concept, but as Sparaw is a premium brand, we didn’t want to do it in an obvious way (craft paper, wooden palette). Their processes are so clean and lab-styled that using a crafty look didn’t seem like an option, so we got together with Sparaw chef Martín Richards and began researching the whole “making of.”
The result was a bunch of textures (mixed and splattered food, zooming microscopic organisms, bubbling water) combined with a fluro-pastel colour palette to help us communicate energy.
For the logotype we aimed to portray a solid brand with a strong presence, so we chose a font similar to Helvetica but with a more modern look (Chalet) and made a little twist in its morphology to conceptualise the softer, human side of Sparaw.
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