De La Mer is a neighbourhood fish market in Toronto that aims to bring people the freshest and highest quality seafood from around the world. They offer a large selection of organic, naturally raised, sustainably caught and farmed, fresh seafood and fish options. With an emphasis on freshness and sustainability, their daily deliveries, rigorous quality control, and meticulous handling practices ensure the best product and highest standards of freshness and taste.
For this boutique seafood shop, we set out to create a classic yet modern identity to stand the test of time and feel like an established part of the community, while still conveying a current, streamlined sensibility.
Classic literary quotes are featured throughout the interior to serve as a touchstone to a past era. Custom vintage-style typography, hand-lettered cursive, etched wood, and eclectic found objects give the brand an organic, homegrown aesthetic that sets De La Mer apart from its competitors.
Behind the scenes
The finished interior design
Food styling and photography