Brand identities from around the world, and the studios behind them.

364 projects in the index

Previously

See the full index

The books

Two hardbacks from Rockport on how identity work gets done, built on case studies from studios like the ones on this site.

Identity Designed: The Process, cover

Identity Designed: The Process

Research, strategy, design, implementation

“Please consider making room on your bookshelves for this absolute beaut from David Airey.”Matt Baxter, Baxter & Bailey
Buy from Amazon.comAlso at Barnes & Noble, Amazon.co.uk and Waterstones
Book spread: Opening spread
Opening spread
Book spread: Introduction
Introduction
Book spread: Chapter 1, Research
Chapter 1, Research
Book spread: Chapter 1, Research
Chapter 1, Research
Book spread: Chapter 1, Research
Chapter 1, Research
Book spread: Chapter 2, Strategy
Chapter 2, Strategy
Book spread: Chapter 2, Strategy
Chapter 2, Strategy
Book spread: Chapter 2, Strategy
Chapter 2, Strategy
Book spread: Chapter 3, Design
Chapter 3, Design
Book spread: Chapter 3, Design
Chapter 3, Design
Book spread: Chapter 3, Design
Chapter 3, Design
Book spread: Chapter 3, Design
Chapter 3, Design
Book spread: Chapter 3, Design
Chapter 3, Design
Book spread: Chapter 3, Design
Chapter 3, Design
Book spread: Chapter 4, Implementation
Chapter 4, Implementation
Book spread: Chapter 4, Implementation
Chapter 4, Implementation
Identity Designed, cover

Identity Designed

The definitive guide to visual branding

“Not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process.”Khoi Vinh, Adobe
Buy from Amazon.comAlso at Barnes & Noble, Amazon.co.uk and Waterstones
Book spread: Lantern, Primal Roots
Lantern, Primal Roots
Book spread: Base, Ruhrtriennale
Base, Ruhrtriennale
Book spread: Base, Ruhrtriennale
Base, Ruhrtriennale
Book spread: Pharus, Rio Cello
Pharus, Rio Cello
Book spread: OCD, Ad Age
OCD, Ad Age
Book spread: OCD, Ad Age
OCD, Ad Age
Book spread: Rice Creative, Rooster Beers
Rice Creative, Rooster Beers
Book spread: Rice Creative, Rooster Beers
Rice Creative, Rooster Beers
Book spread: Underline Studio, Art Museum
Underline Studio, Art Museum
Book spread: Underline Studio, Art Museum
Underline Studio, Art Museum
Book spread: Fedoriv, Rezult
Fedoriv, Rezult
Book spread: Freytag Anderson, Fraher Architects
Freytag Anderson, Fraher Architects
Book spread: Bedow, Fable Skateboards
Bedow, Fable Skateboards
Book spread: Robot Food, Vocation
Robot Food, Vocation
Book spread: Robot Food, Vocation
Robot Food, Vocation
Book spread: Believe in, Grain
Believe in, Grain

From the archive

Ten earlier projects, a new selection daily.

Conservation International, designed by Chermayeff & Geismar & Haviv
Conservation InternationalChermayeff & Geismar & Haviv, New York
Big C Charters, designed by Mucho
Big C ChartersMucho, San Francisco
Earthfoam
Earthfoam
Meraki, designed by Dutchscot
MerakiDutchscot, London
True North, designed by Re
True NorthRe, Sydney
Dumpling Darlings, designed by Foreign Policy
Dumpling DarlingsForeign Policy
Issho, designed by Dutchscot
IsshoDutchscot, London
Herr Menig Junior, designed by Transatlantika
Herr Menig JuniorTransatlantika, Portland
Nationalmuseum, designed by Hat-trick and Jane Wentworth Associates
NationalmuseumHat-trick and Jane Wentworth Associates, London
Buddy Buddy, designed by Futura
Buddy BuddyFutura, Mexico City

New identities, by email.

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