Contributed by Pascal Rumph & Hans Gerritsen, founders of Netherlands-based Buro Reng.
The Day of Architecture is a national cultural event in the Netherlands aimed at raising people’s awareness of architecture as much as possible. Architecture is something that has to be experienced, which is why the National Day of Architecture was created by the BNA in 1986.
Every year during the last weekend of June, the public is given the opportunity to visit architectural projects. There are guided tours, lectures, exhibitions, cycling and walking tours, presentations and debates. And the Open Office Architectural was initiated in 2011, allowing the public to catch a glimpse of the architects offices.
Buro Reng designed a new font — a transformation of the Helvetica font — for the Day of Architecture Groningen, as part of the new branding and communications for the annual event.
The design for the project style is based on three different logos using Helvetica. Our purpose was to create an illusion of space by gradually narrowing and transforming the Helvetica characters. This transformation — combined with the stacking of the characters — is a clear reference to architecture.
Project- and event-style / program brochure / poster / animation