Contributed by Ronit Peled of Tel Aviv-based TAB.
GO is the first brand of its kind to be launched in Israel. Their mission is to build sustainability awareness by offering high-quality, environmentally-friendly lighting solutions to all public institutions and leading architects around the country. The founders of this eco-friendly company approached us with a need for a name, strategy, identity and visual language that would make them stand out in the growing field of “green” design.
We created a memorable name, a black and white colour palette, and came up with eco-friendly printing solutions to emphasize the brand’s essence. The people at GO and our team at TAB wanted to send out the message that building a strong and smart foundation of sustainable awareness is essential in today’s moving world.
It can be pretty simple to change the world together (one eco-friendly light bulb at a time).
Ready. Set. GO!
View more brand identity work on the TAB website.