Identity Designed is a showcase of brand identity projects from around the world.

Limited Edition Gordon’s Gin

Contributed by Lee Washington on behalf of Gordon’s Gin and Conran.

Gordon's Gin

The makers of the London Dry Gin brand, Gordon’s, have partnered with world famous British designer Sir Terence Conran to create two show-stopping limited edition collections that bring a modern twist to a classic drink.

Gordon's Gin

Gordon's Gin

Each bottle has been carefully curated to tell a different story, inspired by Sir Terence Conran. The designs, which are printed on 100% cotton fabric, feature the corresponding bottle numbers intricately incorporated within a unique print.

Gordon's Gin

Gordon's Gin

Gordon's Gin

Gordon's Gin

Gordon's Gin

Gordon's Gin

Gordon's Gin

Gordon's Gin

Gordon's Gin

Gordon's Gin

To celebrate the launch of the ‘Ten Green Bottles’ collection, Gordon’s and Conran have created a celebratory ultra-premium ‘Ten Green Bottles’ series, which features the designs, printed on 100% cotton fabric and hand stitched to create a tight fitting bodice around the bottle. Exclusive to Selfridges, it will retail from October at £400 a bottle or for a cool £4000, you can secure your very own entire set of ten.

Gordon's Gin

This collection is a range of only one hundred bottles, lovingly hand sewn in the UK with care and attention. Each one-off bottle is hand signed by Sir Terence Conran himself. You will also receive the corresponding design print on A3. As only ten of each bottle will ever be sold, this will surely become a highly cherished collector’s item.

Gordon's Gin

Sir Terence Conran commented:

“This has been a hugely enjoyable project to work on and it’s been a pleasure to collaborate with the team from Gordon’s. We’ve enjoyed the process of creating a collection of unique and beautiful bottles that reflect both the quality and diversity of the Gordon’s and Conran brands.

“Good design improves the quality of life and we hope we’ve managed to create something special whilst maintaining the elegant, timeless and instantly recognisable look of one of the world’s favourite and quintessentially British drinks.”

Gordon's Gin

Alternatively you can purchase another bespoke collection available nationwide through major supermarkets priced £14.99 for a 70cl bottle and £20.89 for 1L.

Gordon's Gin

The designs can be downloaded from Gordon’s Gin. More info on the Conran website.

2 appreciated remarks about “Limited Edition Gordon’s Gin”

  1. Being a big fan of pattern and its use as part of an identity scheme, really love this! Feel very Gordon’s too…

  2. This is really fun to see & fits into our current lesson perfectly. I teach career & tech graphic design. The assignment I give my students is called the Letter as an Element of Design. Since shape is an element of design & a letter is a shape… The students have to design 5 new letter forms (“the world has never seen before”), & then use them to create patterns – exactly as the numbers have been used here.

    I’m going to show them this article. Hopefully, they will see this isn’t just a silly assignment, and that it has relevance to real life design in the marketplace.

    So many of the articles you post work well to have the students read.

    Thanks.

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