Identity Designed is a showcase of brand identity projects from around the world.

Hubbly Bubbly

Contributed by Ron Boucher, creative director at Orlando-based Push.

Hubbly Bubbly

Mark Unger, one of the Push partners, is also co-owner and chief executive officer of Hubbly Bubbly, a falafel eatery in the Orlando neighborhood of College Park. We get about 40 percent of our business from restaurant clients, so we envision the restaurant, which opened in 2013, as a laboratory of sorts that will help us to better understand how clients operate.

“Just like you have a test kitchen, we wanted a test restaurant. We want to be experts in the space, and this gets us as close to the customer as we’ll ever get.”
— MARK UNGER, PUSH

Hubbly Bubbly

Opening a restaurant that brings Middle Eastern food to the masses was a dream of Mark’s father-in-law, George, originally from Nazareth, who opened Hubbly Bubbly with Mark.

Hubbly Bubbly

The restaurant is named after the slang for hookah (water pipes used to smoke flavoured tobacco), and the cartoon character (illustrated by Justin Harder) is modelled after co-owner and main falafel man George.

Hubbly Bubbly

Located in the old Blackwater Bar-B-Q on Edgewater Drive, Hubbly Bubbly is a fast-casual restaurant, where customers watch workers in an assembly-line style behind the counter.

Hubbly Bubbly

Diners choose from several types of protein, which can come in a pocket sandwich, salad bowl or hummus bowl. It’s similar in concept to Italio, a small Italian chain that we helped with its branding.

Hubbly Bubbly

Hubbly Bubbly

Hubbly Bubbly

Hubbly Bubbly

Hubbly Bubbly customers can place orders from digital menu screens, or can order ahead online.

Technologies that we have been watching in the restaurant include Square, a system that accepts credit cards on iPads, iPhones and Android devices; ChowNow, an electronic ordering system; and a pay-with-your-phone program called LevelUp.

Mark has also been testing Facebook marketing that finds potential customers based on people who have “liked” nearby businesses.

Running the restaurant has made our team think differently about suggestions we make to clients, thinking more about cost efficiency instead of jumping on the coolest, most creative new thing.

Brandon Manly, chief operating officer of our client Sonny’s BBQ, said that although he hasn’t yet adopted any ideas from Hubbly Bubbly, he likes working with a marketing firm that can speak his language.

“It really has helped them have a better understanding of what we do every day.”
— BRANDON MANLY, SONNY’S BBQ

Hubbly Bubbly

Hubbly Bubbly

Hubbly Bubbly

Hubbly Bubbly

Hubbly Bubbly

Hubbly Bubbly

Hubbly Bubbly

Hubbly Bubbly

Hubbly Bubbly

Push elsewhere on Identity Designed: Old Chicago, Italio.

View more brand identity work on the Push website. Follow Push on Twitter.

7 appreciated remarks about “Hubbly Bubbly”

  1. I like the idea of a ‘testing ground’ for branding ideas. Helms workshop also runs ‘Frank’ restaurant in Austin. Similar idea, I guess. The vintage-style sign is just classic, too. Who made it?

  2. LOVE this, executed so well.

  3. Fun and energetic – it will most likely resonate well with the target audience.

  4. Absolutely love the style — especially the silly little falafel poems.

  5. Someone please explain the speech bubble to me. All in all it is definitely well executed, I just don’t see the connection between hookah-falafel-diner-speech bubble. Is having the word “bubble” in the brand name a good enough excuse to have the extremely over used comic bubble in the mark? I think not.

  6. Love the signage and design. Having a place to test ideas is a great concept makes me wonder how many other restaurants have the same thing.

  7. Awesome work once again from the Push crew. Covered this a few days ago at http://www.gritsandgrids.com

What do you think?

Comments may be edited or deleted if the moderator doesn't like the cut of your jib (quite unlikely).