Identity Designed is a showcase of brand identity projects from around the world.

Motel

Contributed by Craig Scott of London-based She Was Only.

Motel logo

Motel is a boutique photographic studio in the heart of Shoreditch, East London. Located within a historical Victorian railway arch built in 1865, Motel offers a unique creative environment, retaining the industrial soul of the building but adding the luxurious necessities required to be a desirable location for creative professionals.

Motel photography

Motel photography

Motel photography

The studio asked for an identity that reflected the character of the local area but also positioned Motel away from the roster of London photographic studios. The primary concern was to maintain a balance between the industrial and the warm and approachable.

Motel wall notes

Motel wall notes

Motel wall notes

Motel wall notes

Inspired by old typography found on packaging and signage, the logotype uses a customised typeface that was applied to a stamp, allowing subtle differences in each print. We found the industrial edge we’d been looking for in the typeface Bebas Neue, used in tight typographic blocks to offset the free-flow form of the logo unit.

Motel logo sketch

Motel logo roughs

Motel logo

Motel font and colour

Motel logo

Motel table spread

Motel booklet

Motel website
Motel screenshot (above)

Motel stationery

Motel tags

View more brand identity work on the She Was Only website. Follow She Was Only on Twitter.

Just the one appreciated comment about “Motel”

  1. I am in love with this identity set. Clean, simple, and wonderfully executed. A tip of the hat to She Was Only for such great work. Also, experiencing some major design studio and practice envy.

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