Buddy Buddy is a nut butter brand located in Belgium. For this identity we were looking to transmit a youthful vibe, while being a bit playful.

The concept is a nod to the best company you can have, being with yourself; which is represented through the repetition and reflections in the icon and logo. The illustrations show the idea of “Me Time” through the different moments of sharing and enjoying special moments with Buddy Buddy products, all with a sense of humour and youthful vibe.

For the visual identity we chose an eye-catching, modern and friendly colour palette. Neutral tones are contrasted with various pops of colour that are used throughout the graphic system to differentiate the product range. This was complemented with ocher tones and golden finishes for a premium essence. The editorial uses a grotesk typography to make the brand feel premium and contemporary, but balancing the youthful and playful side of the brand with lowercases.

Buddy Buddy, the best company you can have is being with yourself.

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