Contributed by London-based graphic designer Alix Land.
In what is an ongoing collaboration to develop their brand identity, I produce printed promotional material, copywriting, and generate ideas for events.
The brand identity had to be very flexible, and printed items had to be produced on a low budget. I wanted to keep things local (and therefore relevant) as much as possible so all images were sourced from within the conservation area site that OBCG owns/manages.
The concept arose from symbiosis; the nearby butterfly reserve relies on the recently revived conservation area. The butterfly wings form the shape of the ‘OB’ seen below.
A hand drawn display face to evoke the grassroots feel of the organisation.
Illustrated animal characters made with small leaf shapes started as an idea to represent local people coming together to achieve great things, but had an unanticipated effect in that they became a talking point, and so they were used on printed material that people could have as a keepsake. The illustrations were based on photographs taken of animals in the conservation area.
Examples of event promotion using photography from around the conservation area.
Event advert placed in a local newsletter
Letterheads, business cards and membership forms.