Identity Designed is a showcase of brand identity projects from around the world.

OBCG

Contributed by London-based graphic designer Alix Land.

OBCG brand identity

OBCG is a conservation volunteer group in Oliver’s Battery, Winchester, Hampshire.

In what is an ongoing collaboration to develop their brand identity, I produce printed promotional material, copywriting, and generate ideas for events.

The brand identity had to be very flexible, and printed items had to be produced on a low budget. I wanted to keep things local (and therefore relevant) as much as possible so all images were sourced from within the conservation area site that OBCG owns/manages.

Brandmark
The concept arose from symbiosis; the nearby butterfly reserve relies on the recently revived conservation area. The butterfly wings form the shape of the ‘OB’ seen below.

OBCG brand identity

Typeface
A hand drawn display face to evoke the grassroots feel of the organisation.

OBCG brand identity

OBCG brand identity

Illustration
Illustrated animal characters made with small leaf shapes started as an idea to represent local people coming together to achieve great things, but had an unanticipated effect in that they became a talking point, and so they were used on printed material that people could have as a keepsake. The illustrations were based on photographs taken of animals in the conservation area.

OBCG brand identity

OBCG brand identity

Promotional material
Examples of event promotion using photography from around the conservation area.

OBCG brand identity

OBCG brand identity

OBCG brand identity

OBCG brand identity

OBCG brand identity

OBCG brand identity
Event advert placed in a local newsletter

Stationery
Letterheads, business cards and membership forms.

OBCG brand identity

OBCG brand identity

OBCG brand identity

View more design work in Alix Land’s portfolio. Follow Alix on Twitter. Read her blog Design Think.

4 much appreciated comments about “OBCG”

  1. Awesome post! The overall design / concept / execution of this organization is flawless. From the second I saw the first picture, I got the feeling that this organization was natural, personable & caring.

    That feeling continued to permeate as I continued to learn more about the different parts that made up the entire brand.

    The brandmark is simple yet clever and does it’s job perfectly.

    Awesome work!

  2. Love the brandmark. I would have loved to see the style of the brandmark meet the illustrations, instead of complimenting them.

  3. Individually, I love the font, I love the illustrations, and I love the brandmark.

    I’m not sure I love them all together, though. The font has a lovely, earthy feel to it that I feel is perfect for the client. The brandmark looks a little too polished and corporate in comparison.

    Yet despite my misgivings, the more I look at it, the more I like it. Overall, I think it’s brilliant.

  4. I like some aspects of these designs, but the legibility of the font is lost when placed on top of the pictures (especially the tall, white flowers one).

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