Contributed by London-based graphic designer Emily Kane.
Project Moon is a space advocacy group aiming to promote interest in contemporary space objectives through graphic design. Developed from a personal love of the space race era, the group was conceived during the final project of my masters in graphic design, in response to a self-initiated research brief that analysed the qualities of the existing space industry aesthetic.
The proposition was that the space industry had a clear interrelationship with graphic design in the space race of the 50s and 60s, and that it might be interesting to explore an alternative visual aesthetic for contemporary times, stimulating interest in space exploration.
The development of the identity was based around creating a strong and recognisable logomark that was suitable for a variety of different applications and worked at a variety of scales. Additional visual language was developed in the form of a pattern and a family of icons that symbolised lines, arrows, and stars, representing movement and space without being explicit. The visual identity was created with adaptability in mind, but with a clear and unified tone of voice that expressed the determined and committed approach of the advocacy group.
As part of the project, a logomark, visual motifs, typographic choices, colour palette and image treatment were defined for the brand, and presented in a style guide. Sample promotional and advocacy pieces were also designed to show the visual identity in practice. Conceived initially as a hypothetical venture, I intend to continue developing Project Moon as a collaborative enterprise and initiate further space-themed graphic design.
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