See Through Lab

Contributed by Justin Colt of Manhattan-based The Collected Works.

See Through Lab identity

See Through Lab is an experimental software studio based in Brooklyn, NY. The studio creates installations and software using generative artwork, crowdsourcing, computer vision, physical computing, projection and popular web platforms. After a project is developed, all the code that was written is released as open source.

The identity we developed reflects the modular aspects of that open source ethos. The primary logo continually breaks apart and reassembles itself across digital and physical iterations — such as the plexiglass business cards that are etched on the front and back.

See Through Lab identity

See Through Lab identity

Small pieces of the mark can also be borrowed to generate patterns and other artwork.

See Through Lab identity

The palette is a familiar one, RGB, a color model inherent to electronics and LED displays.

See Through Lab identity

See Through Lab identity

See Through Lab identity

See Through Lab identity

See Through Lab identity

Rounding it off with monospaced typography, a common style used for coding, creates an identity system that is generated from the studio’s DNA.

See Through Lab identity

The See Through Lab website.

See Through Lab identity

See more identities from The Collected Works. Follow the duo on Twitter.

3 responses

  1. Very cool. At first glance, I thought this was some kind of night club or something but I assumed wrong. It’s the neon glowing that gives off that feeling but after reading more about what this is all about, I understood.

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