Contributed by Stuart Reed who oversees design, identity and branding for Urban Outfitters Europe.
Urban Outfitters has an incredible lifestyle concept which is a reflection of the way our customers shop, their wardrobes and their lifestyle objects. As we believe in the honesty of that concept it is important that we as a company, constantly evolve to reflect these changing needs. The brand message follows this evolution, and as such Urban Outfitters completely rebrands itself every six months (as a minimum). Everything is refreshed, from logo, to bags, to point of sale to the store environment and it’s an exciting environment to be in. I have been producing and working on these designs for 11 years and you can see the many changing faces of this concept on my site http://www.stuart-reed.com.
The logo designs you see here were produced for the Spring/Summer campaign for 2011 and were a return to the more tactile and hand-drawn roots of Urban Outfitters. The hand-rendered elements grew from sketchbooks and collaborations within the team, through test stencils and window treatments to the finished articles sent with direction across the 22-store European network, where they were painted directly onto the glass by our multi-talented store display teams.
Keep a lookout for the great Autumn/Winter stuff on it’s way early- to mid-August at your nearest Urban Outfitters.
View more Urban Outfitters work on Stuart Reed’s website.