The Bedroom Community, an Icelandic record label that formed in 2006, commissioned us to design DVD packaging for the film about their label, directed by Pierre-Alain Giraud. The camera catches Sam Amidon, Valgeir Sigurdsson, Nico Muhly, Ben Frost and their collaborators on their Whale Watching Tour that takes place during the volcano eruption a couple of years back. It also features some insight into artist’s work at Greenhouse Studios, their ethos, tour life, etc.
The design is based on the idea of perpetual movement and traveling. While the vacuum-sealed package is a nod to snacks you have on the run, the typographic solution inside evolves around the idea of a compass. Set in different directions, text demands reading at various angles as if it’s a map one has to navigate.
View more design work on The Bakery website.