Contributed by Alexander Andreyev of Ukraine-based Reynolds and Reyner.
Liverpool English Pub is the first classic English pub in Ukraine.
While working on the project it was very important to show the connection between the brand identity and traditional England. Especially with its famous city — Liverpool. That’s why we started with an analysis of the history and key elements of the town’s name and logo.
“The symbol of Liverpool is the Liver bird. This bird is like the legendary Phoenix and Sirin birds — there were no such a things in real life but scientists still argue what kind of extinct birds could be their prototypes. By itself, Liver is a symbol not only of Liverpool, it’s also a main part of the logo of the famous English football club. The second part of the city’s name relates to the water because the city is located near the sea.”
— ALEXANDER ANDREYEV
“After the analysis stage we found three main elements that needed to be combined in the logo: the Liver bird, location near the sea, and a heraldic style used in Britain during the birth of Liverpool. This has become the basis for the logo and the entire brand identity.”
— ARTYOM KULIK
The project was created in collaboration with marketing agency Pure.
“The objective of positing objects that carry roots from other cultures is to bare in mind the mentality of the audience. This is an interesting and exciting job that involves a synthesis of elements previously unimaginable for coexisting. It is vital to maintain balance on the edge between the image in the consumer’s mind and the need to create quality and unique product. I believe, in the case of the “Liverpool” pub we have succeeded in achieving this.”
— ROMAN MATYS, PURE
“Each brainstorming session is a battle between two concepts: “like” “appropriate”. There were always plenty of feisty arguments from both sides of the table but in this particular case the marketing’s “appropriate” and the designer’s “like” have come to an early agreement which led to such an amazing result.”
— ANDREW MYKHASHULA, PURE
Visit the Reynolds and Reyner website.