Lola Tara is a luxury fashion brand with a debut collection exclusively featuring jumpsuits and playsuits. We were responsible for the positioning, identity, garment branding, packaging, and website design.
The brand idea centres around the insight that choosing to wear a jumpsuit is a bold and liberating choice: a single garment that the wearer can style in her own unique way offers more freedom to just dress and seize the moment in life.
This chic, low maintenance outfit is perfect when travelling, working, or partying, defining itself as the choice for women who are confident, bold, and constantly on the move.
The visual identity features typography that represents the jumpsuit silhouette in the form of the three A’s in the logo, and rolls this out to create the broader typographic style.
The three A’s also represent the three strong women behind the brand: the founder, her sister, and her mother (Lola). The A figures expand across the identity to symbolise the Lola Tara tribe growing across the globe.
The founder is a fashion model living in the USA and Europe with roots in Nigeria. This broad geographic citizenship has informed the tone and feel of the identity with photography that captures various worldwide locations. The copywriting further reflects this using different languages and juxtaposing international scenes with playful pop culture references.
Print items were created using G . F Smith Colorplan in ebony, dark grey, and park green, with a variety of foil blocked elements. The packaging was designed to heighten the luxurious feel.
The brand imagery features models of different ethnic backgrounds in the same strong stance as seen in the logo motif. The models were photographed against backdrops that reflect the diversity of locations and settings in which the garment collection is perfectly at home.
The font used throughout the identity is the Gobold family. It was also the basis for the bespoke typographic logo.
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