Miriam Haskell opened her first boutique in New York City in 1926, creating and selling intricate, hand-crafted jewellery. Each piece is still created by hand today. Over the years, the company had been using two different logos: one based on Miriam’s signature, and the other a more generic, all-caps serif logotype.
Think Studio was hired to freshen and re-focus the brand. We drew on the rich history, while helping to bring the look up to date. The design is simple, providing a nice contrast with the complex jewelry designs. Typographic details and the metallic bronze and bright chartreuse color palette help set the company apart from the competition, while giving all pieces a sophisticated, appropriate feel.
Miriam Haskell’s new wordmark.
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