The new zoo in Saint-Petersburg is a brand new approach to communication with animals. There will be no cages in the zoo — the first zoo of this kind in Russia. The animals will be separated from people with natural objects: water ditches, altitude drops, and land forms. This feature is the foundation of the visual communication idea for the brand: “The new zoo in Saint-Petersburg is a communication without barriers.”
The zoo houses animals from every continent, with colour-coding used to identify the location. Each continent also has its own characters — bright, emotional and memorable stylized animals figures.
The identity is about evoking positive emotions. Friendly and funny characters play the main role in the zoo’s communication, each interacting with the visitors. Every element of the identity is individual and the characters play an inseparable role.
The new zoo in Saint-Petersburg. Bright emotions, exciting discoveries, a communication without barriers.