Three Hills, a newly founded brewery in Northamptonshire, came to us to help them define their name and develop the brand.

The scale of their production allows the brewery to stay artisanal, to always try new things, and provide maximum choice. Keeping this in mind, the labels were designed to allow for flexibility while maintaining a consistent visual language.

Owner and master brewer, Andrew Catherall, started the business after seven years brewing in China. It was important to him that this experience was present in the identity.

Three Hills Brewing identity

The brewery name originates from the neolithic barrows on the outskirts of the village where it’s based. The barrows are widely accepted to have not only been communal tombs for stone age folk, but also centres of religious cult activity.

Three Hills Brewing identity

Consisting of a hand-built 225L brewhouse, and 6 German-engineered fermenters, it’s a nano brewery. Tiny but effective.

Three Hills has a core range of four styles — Heidrun: Pale Ale, Sekhmet: Amber Ale, Veda: Single Hop IPA, and Anglian: Dark Ale. We created a series of linocut prints for the range that worked well with the myths and stories that were used to name each beer.

Three Hills Brewing

Three Hills Brewing

Three Hills Brewing

Three Hills Brewing

Three Hills Brewing

Three Hills Brewing

Heidrun was a Norse goat with a special ability. Some might say she possessed the best ability a goat could possibly have, for from the teat of Heidrun flowed beer.

Three Hills Brewing

Three Hills Brewing

Three Hills Brewing

Three Hills Brewing

Aside from the core styles, Andrew Catherall also has a three part stout series (Base, Breakfast, and UISCE Beatha), and other seasonal beers with Chinese characteristics.

Three Hills Brewing identity

Three Hills Brewing identity

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October 6, 2017

Comments

The lino-cut route is refreshing and it’s in-keeping with the rustic nature of the product. The identity definitely looks Chinese in origin but I’m not convinced the design has that wow factor for me. However it is all about the taste of the beer at the end of the day. ;-)

I know why there’s a goat, but what are the rest of the characters? And why does every beer have different signs?

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