The brief was to design an identity to express the photographic style of Victoria Harley.
In our initial meeting, I asked Victoria to think of words that would describe her style, words that would define how the new design would look. Crisp, simple, clean lines, and classy came up, and these, along with her portfolio of great work, were the basis from which I started mocking up ideas for a monogram.
Victoria’s work focuses on food and interiors and in both fields the subject is always of the highest quality. She shoots in analogue and develops her own film as much as possible, and I wanted to replicate that feel of quality mixed with simplicity.
The custom drawn monogram and extended logo was applied to a range of stationery using letterpress, litho, embosser and rubber ink stamps.
The printer was Phil at E.E. Chrisp in outer Manchester, really great guy and does some fantastic work.
- Business cards letterpressed on 500gsm beer-mat board on a Heidelberg press
- Letterheads litho printed on Gmund 135gsm Bier Weizen
- 2 ink stamps and a hand embosser to customise stationery and authenticate prints
- Colorplan dark grey envelopes
The stamps were done at a great little local shop in York, Make Your Mark. He did a fantastic job as the monogram lines are so delicate, especially as a couple of internet sites had already told me the lines were too fine for them to attempt.
From start to finish, the rebrand and stationery print took around two months and I’m now working on the accompanying website.
The use of letterpress and litho printing also expresses Victoria’s love of analogue/mechanical processes and her focus on craftsmanship and having a tangible end product.
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