Contributed by Budapest-based DekoRatio.
The Anjuna Ice Pops brand was created by Milán Szabó and József Szalay, two ambitious guys who love to travel. They came up with the idea of an ice pop store during one of their trips to India, where they were mesmerised by the beauty of a particular seashore in Goa, called Anjuna. Hence the brand name.
We designed their visual identity based on Indian and Holi imagery. The elephant is a sacred animal in India, but it also represents strength, wisdom, and good luck. That’s why we chose it for the Anjuna logo. That said, our goal was to create a lovely character rather than a religious symbol. As for the complementary visual elements, the colourful, dusty clouds remind us of the Holi festival. We also designed the shop’s interior, where we added small details that fit perfectly into the whole “surfer, beach” concept.
Our studio was responsible for all print and signage, too, as we have our own printing facility. We owe our “Signs” team a huge thanks as they spent many hours of overtime finishing the shop for launch day.
Szani Mészáros, graphic designer
Graphic design: Szani Mészáros
Interior design: Zsófia Nagy & Szani Mészáros
Animation: Richard Woth
Photography: Kevin Harald Campean
View more identity work on the DekoRatio website.