The Avestan lifestyle and beauty brand is underpinned by sensory experience and discovery. It’s inspired by significant moments during journeys to often unexpected destinations. The result is a collection of products that use fragrance to communicate the emotions inherent within these moments.
Working closely with the client, we crafted a brand story and artistic visual language that could express the subtleties and nuances of each journey. Careful and rigorous art direction then brought the stories to life through films, packaging, a brand book, and an immersive online experience.
Avestan’s first retail stores are set to open later this year.
ico elsewhere on Identity Designed: Wenford Dries.
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