Identity Designed is a showcase of brand identity projects from around the world.

Beaujais

Contributed by Andy Russell, previously of Dorset-based Parent.

Beaujais brand identity design

Beaujais is a luxury lingerie brand from fashion designer Alice Warner. Beaujais designs unique lingerie exclusively for Women with fuller busts. The identity needed to be suitably high-end that was both contemporary and unique to their market.

Inspired by classic typography and calligraphy, a handcrafted marque was produced to reflect the voluptuous nature of the brand with a high fashion edge.

Beaujais brand identity design

Beaujais brand identity design

Beaujais brand identity design

Beaujais brand identity design

Beaujais brand identity design

Beaujais brand identity design

Beaujais brand identity design

Beaujais brand identity design

Beaujais brand identity design

Beaujais brand identity design

Beaujais brand identity design

Designed by Andy Russell, Chris Harman, and Lawrence Donald of Parent. Follow Parent on Twitter.

9 much appreciated comments about “Beaujais”

  1. A gorgeous but equally relevant design execution backed by a simple, no-bull rationale. Outstanding work.

  2. Bottom loop of the J is perfectible.
    This imperfection could have made sense if the “eau” and “ai” were not vector perfect digital font styled.

  3. Overall I like the care and thought put into this and think the aesthetic works well for this brand. I would say technically, however, there are a couple issues I would address. The bezier curves at the top and bottom of the ‘j’ of Beaujais appear to be at the wrong angle so it swells and tapers quickly in the wrong places. Also, if it weren’t written out in lowercase in the description I’m not sure I would know that was a ‘j’ at all. But again, I like the feel of everything from the logo to the photos to the gold metallic ink.

  4. Nice job on the branding tools.
    Pity Beaujoulais was a wine before it became a lingerie logo.

  5. A tad too heavy at the bottom, but beautiful nevertheless.

  6. The logo and identity are quite nice; feminine and classy but they still fit the sexiness of the product. However, I spent a while trying to figure out how the word would be pronounced until I read the description and realized that the problem was that I had no idea what the letter was. It looks like it could be either a “j” or an “f”.

  7. Love the tri-fold and how clean the site is. Great work.

  8. Great work in my opinion, especially love the colour combo of choc brown and pistachio.

  9. Sorry, like Natasha, I wasn’t sure how to read it. I showed it to a couple of people and we all read it ‘Beaulais’.

    I really like the applications, though.

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