Contributed by Andy Russell, previously of Dorset-based Parent.
Beaujais is a luxury lingerie brand from fashion designer Alice Warner. Beaujais designs unique lingerie exclusively for Women with fuller busts. The identity needed to be suitably high-end that was both contemporary and unique to their market.
Inspired by classic typography and calligraphy, a handcrafted marque was produced to reflect the voluptuous nature of the brand with a high fashion edge.