Theurel & Thomas logo

Theurel & Thomas is the first pâtisserie in Mexico specialising in French macarons, the most popular dessert of the French pastries.

Theurel & Thomas brand identity

For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

Theurel & Thomas brand identity

White was our primary tool for design. As a result of this, the attention was fully oriented to the colourful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.

Theurel & Thomas brand identity

The uniqueness of this project can be appreciated in every aspect: the whole concept of the luxurious french macarons is new to Mexico. The idea was to present them as what they were: a rare and special, luxury dessert. To accomplish this we created a consistent branding solution. The store brings all these factors together, and in a simple yet elegant manner the macarons are presented as if they were precious and unique jewels.

Theurel & Thomas brand identity

Words are hard to find when trying to describe the unique taste of a macaron, the best way to do understand it is by recommending and trying them.

Theurel & Thomas brand identity

Theurel & Thomas brand identity

Theurel & Thomas brand identity

Theurel & Thomas brand identity

Theurel & Thomas brand identity

Theurel & Thomas brand identity

Theurel & Thomas brand identity

Theurel & Thomas brand identity

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September 27, 2010

Comments

gorgeous! the flourish design element seems a very, very tiny bit “over-designed” but hey, it’s french!

really nice craftsmanship and typography. love it!

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