Contributed by Georgina Milne of Moving Brands.
Blank Digital are a New York-based boutique retouching and digital capture company. The quality of their stunning photographic and motion work speaks for itself, ensuring steady work with the best photographers in the business. However, with an offer broadening to include new motion capabilities, and an ambition to cement direct relationships with the world’s most successful luxury, fashion and media businesses, they needed a more proactive strategy.
Brilliant visual storytellers for their clients, Blank were missing opportunities to communicate the breadth and benefits of their own business.
Moving Brands worked with the Blank founders to define their offer, to create an identity worthy of their expertise, and provide creative direction to deploy this new brand across their digital and physical touchpoints.
We defined their brand narrative as ‘realizing image potential’ – an ambitious stance that focuses on the real business benefit they offer. The monochromatic identity system has an attitude and an edginess to appeal to their high-fashion audience. The mark references Blank’s own editing process; it appears to be at the point of mid-creation, but still elegant.
The soft colour palette and typeface nod to the family-focused values and love of tailored, crafted elements, characteristics of the business that were often referenced in workshops with the Blank founders. Most importantly, the system provides a sophisticated, flexible foundation from which their own work can shine.
The final visual identity system contained best practice templates for their desktop website, print collateral and the mnemonic mark that can be seen on all digital platforms. We are currently working with Blank on further storytelling components, including the creation of a sales presentation and showreel.
“As a company that prides itself on the highest quality of still and moving imagery, we found Moving Brands to be ideal creative partners as we navigated the process of redefining our brand. Pushing us to dig deeper and to think holistically, they guided us to a level of exploration we hadn’t expected. With an earnest passion for what they do, we found their approach to be thoughtful, comprehensive, well considered, and simply inspiring. Their professionalism and integrity have not only impacted our brand, but also the way we do business. As a company who delivers on their promises and gets it right the first time, we cannot thank you enough, Moving Brands.”
— SCOTT MICHAEL FENN, CO-FOUNDER, BLANK DIGITAL