Contributed by Helsinki-based BOND.
A robust custom typeface designed for airline Blue1’s Premium class is the core visual element of a launch campaign created in cooperation with an advertising agency Lovely Amsterdam. The typeface was created with an old letterpress machine and a set of wooden block letters. After printing, the individual letters were digitised, cleaned, vectorised and modified to make it a full working font family.
View more brand identity work on the BOND website.