Boskke
Contributed by Mason Wells of London-based Bibliothèque.
Boskke Sky Planter recycled
An identity, brand positioning and packaging project for the innovative, gardening focused, lifestyle company Boskke.
The new logotype is reflective of the unique position that Boskke occupy in their market, whilst being grounded and relevant to their product. The idiosyncratic double ‘K’ letter-forms in the name are modified to create a visual link to plant growth.
The project includes full implementation of the identity across all product packaging, installation guides, point-of-sale, marketing and brand materials.
Boskke products
Sky Planter box
Wall mount
Extension wire
Sky Planter instructions
Multi-language instructions
Product brochure
POS poster
POS swing tags
The project also includes the naming and branding of the innovative reservoir irrigation unit, the ‘Slo-Flo System’. Named to reflect the reservoirs operation which utilises the permeable nature of terracotta to irrigate the plant, thus minimising watering frequency.
Slo-Flo reservoir unit
“When Boskke first met with Bibliotheque, we were a young team with an exciting product and potential. Through their distillation and consolidation of our vision, Boskke is now an exciting brand with a strong personality and even greater potential.”
— PATRICK MORRIS, FOUNDING DIRECTOR, BOSKKE
—
Also by Bibliothèque on Identity Designed: Flint.
More branding and identity projects on the Bibliothèque website.
Via Blair Thomson of Believe in.
7 comments on “Boskke”
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Wow that’s pretty nice identity and packaging work. The instruction manual in particular is a very inspiring piece of communication design.
That logotype is super delicious and the overall feel is clean, light and simple. Stunning work indeed.
I think the logotype is a really great solution, but the use of a secondary typeface could have made this identity a bit more dynamic, especially on the packaging. It reminds me of how IKEA would present their products.
Great packaging design, and a truly brilliant product. :)
This is exceptionally fun to look at. The balance of white space, content, and photographs is makes it very easy to understand and fun to read. Thank you for posting so many applications of this identity.
wow … absolute fantastic – design and concept
Simple but brilliant. What great design is all about.