Boskke brand identity designBoskke Sky Planter recycled.

An identity, brand positioning and packaging project for the innovative, gardening focused, lifestyle company Boskke.

The new logotype is reflective of the unique position that Boskke occupy in their market, whilst being grounded and relevant to their product. The idiosyncratic double ‘K’ letter-forms in the name are modified to create a visual link to plant growth.

Boskke brand identity design

The project includes full implementation of the identity across all product packaging, installation guides, point-of-sale, marketing and brand materials.

Boskke brand identity designBoskke products.

Boskke brand identity designSky Planter box.

Boskke brand identity designWall mount.

Boskke brand identity designExtension wire.

Boskke brand identity designSky Planter instructions.

Boskke brand identity designMulti-language instructions.

Boskke brand identity designProduct brochure.

Boskke brand identity designPOS poster.

Boskke brand identity designPOS swing tags.

Boskke brand identity design

The project also includes the naming and branding of the innovative reservoir irrigation unit, the ‘Slo-Flo System’. Named to reflect the reservoirs operation which utilises the permeable nature of terracotta to irrigate the plant, thus minimising watering frequency.

Boskke brand identity designSlo-Flo reservoir unit.

“When Boskke first met with Bibliotheque, we were a young team with an exciting product and potential. Through their distillation and consolidation of our vision, Boskke is now an exciting brand with a strong personality and even greater potential.”
— Patrick Morris, Boskke

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April 17, 2011

Comments

I think the logotype is a really great solution, but the use of a secondary typeface could have made this identity a bit more dynamic, especially on the packaging. It reminds me of how IKEA would present their products.

This is exceptionally fun to look at. The balance of white space, content, and photographs is makes it very easy to understand and fun to read. Thank you for posting so many applications of this identity.

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