Café De La Corte

Contributed by Justin Colt of The Collected Works.

Cafe De La Corte identity

Café De La Corte is a family owned, single origin coffee farm in Colombia. We helped them out with their identity, creating a mark that was based on their family crest.

They had a limited budget, so we developed an identity and packaging system that was affordable to produce on everything from their bags to their cards. By using a standard black tin, different coffee blends and roasts could be identified with a strip of adhesive tape — reducing the costs of producing different packages.

Cafe De La Corte identity

Cafe De La Corte identity

The bag colours and typography shift in colour, to identify their respective roast. Overall, it was a system that was also accommodating to future blends, products, and could expand as the family company grew.

Cafe De La Corte identity

In return, they paid us in free coffee. Sweet delicious coffee.

Cafe De La Corte identity

Cafe De La Corte identity

Cafe De La Corte identity

Cafe De La Corte identity

Cafe De La Corte identity

Cafe De La Corte identity

The Collected Works elsewhere on Identity Designed: See Through Lab.

See more from the studio on The Collected Works website.

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